A lively crowd of young people in casual and semi-formal attire, engaged in conversation and laughter at an indoor event.

Marketing, Branding and Promotion (Introduction)

This workshop covers music marketing with a particular focus on artist branding and promotion.

Marketing, Branding and Promotion (Introduction) is a practical workshop for artists who want to understand how to successfully present and market their creative project. Throughout the session, participants will unpack the difference between branding, marketing and promotion, and how to apply these in the modern music industry.

Whilst completing the workbook booklet, attendees will begin to shape their brand pillars and map out a basic marketing plan and schedule.

This workshop is recommended for aspiring artists, musicians, or music industry workers.

What's included

Workshop Delivery

2 hour Marketing, Branding and Promotion workshop

Workbook

Specially designed Marketing, Branding and Promotion workbook

Take home resources

Marketing specific resources for participants to take home

VET linked content

Relevant, industry reviewed content, linked to VET outcomes.

Experienced Facilitator

Support from an experienced Workshop Facilitator

The Push have been brilliant to work with! We were so impressed with how the facilitator was able to engage the young people, match their energy and meet the needs of everyone who joined. Making this information accessible and relatable is so important and it was incredible to see the lightbulbs go off and the excitement grow.

Katja Krstic (APRA AMCOS Songmakers)

I am so grateful for the new skills I've learn through attending The Push's training workshops!! The guidance and support from the workshop facilitators were incredible, and I've met so many likeminded music lovers. I'm hoping to pursue a career in music - and these sessions have opened a world of creativity for me!

Mia Thompson (Participant)

Facilitating workshops with The Push has been such a highlight for me in my career. I always love getting to connect with young people face-to-face and seeing them engage with the music industry in a real and practical way. It’s really rewarding being able to share experiences and insights, and watching those little moments where something clicks or sparks their passion. For some young it’s also their first time hearing directly from someone working in the industry, which can show that a music industry career is a real, viable and possible pathway.

Jess Healy (The Push, Workshop Facilitator)

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